How well are you telling your story?

If I were to ask you how you’ve felt when you’ve read marketing content that was done really well, I hope you pause.

I hope you had no idea you were being marketed to and targeted.

I hope, instead, that you felt heard. Seen. Understood. Relieved. Excited. Hopeful. Comforted. Charged. Thrilled.

Everything but sold to.

I’ve been writing and telling stories since I could string words together. I wrote my babysitters poems, published my first newsletter when I interned in local government as a teenager, wrote passionate (and embarrassing) fan-fic before I was allowed to date, and have ghostwritten wedding and obituary speeches that have made people laugh and sob (in the best way, of course).

And every time I’ve published or sold something, I’m reminded that well-written copy and content always, always creates a connection.

That’s the goal. It’s not about writing the snazziest, snappiest copy to have ever been published, but about mastering the art of building a connection. Who do you want to serve? Who are you? And how does that connect to each other?

I’m a copywriting coach who’s also a writer, and an editor, and a lifelong learner, and a partner. And I’m here to tell you that if you’re not yet telling your story well, get ready.

You’re about to begin.